o back – Design Proposal for o bag
YEAR: 2019
STATUS: Competition Winner
The vision for the new backpack for Italian brand o bag is to create an elegant, subtle, yet robust, friendly and playful design, that is highly customizable and versatile to meet the aesthetic and practical requirements of different user groups and activities.
The design explores the properties of the innovative XL EXTRALIGHT@ material and specifically its various degrees of flexibility and hardness, colourfulness, as well as the potential it offers to create molded patterns on it.
o back – Design Proposal for o bag
YEAR: 2019
STATUS: Competition Winner
The vision for the new backpack for Italian brand o bag is to create an elegant, subtle, yet robust, friendly and playful design, that is highly customizable and versatile to meet the aesthetic and practical requirements of different user groups and activities.
The design explores the properties of the innovative XL EXTRALIGHT@ material and specifically its various degrees of flexibility and hardness, colourfulness, as well as the potential it offers to create molded patterns on it.